Incidence of Advertising on Public Transport Buses in the Rumiñahui Canton and its Influence on Consumer Behavior

The objective of the present investigation is to determine if the advertising displayed on means of transport in the Rumiñahui Canton has a favorable impact on consumer behavior from the point of view of marketing. The focus of the study is mixed, the type of research is correlational, the design is...

Бүрэн тодорхойлолт

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Pineda-López, Rosario del Carmen (author)
Бусад зохиолчид: Moreno-Bastidas, Galo Ramiro (author), Pineda-López, Roberto (author)
Формат: article
Хэл сонгох:spa
Хэвлэсэн: 2019
Нөхцлүүд:
Онлайн хандалт:https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/624
Шошгууд: Шошго нэмэх
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