Critically Review the Importance of Innovation in the Changing Business Environment

Innovation creates changes in the business world, therefore companies must be prepared for new technological changes and have the ability to manage their human capital and financial resources successfully. The objective of this research is to analyze the internal and external factors where companies carry out their activities, the concept of innovation and its models, with the purpose that companies know that innovation is the way to be profitable in the market. The research reviews a literature of SWOT analysis, innovation, and product life cycle to assess and have a better understanding of how organizations can analyze and respond to constant and dynamic changes in their environment if they want to survive in the market. An exploratory analysis is also carried out of the development of the Yanbal company's activities, both in evolution and sales, in order to determine in general terms the development of this company since it began its operations in Ecuador.

• Hovedforfatter: Benalcázar-Ordóñez, Javier (author)
• Format: article
• Sprog: spa
• Udgivet: 2018
• Fag: Business environment; SWOT; Innovation; Innovation models; Products lifecycle; Entorno empresarial; FODA; Innovación; Modelos de innovación; Ciclo de vida del producto
• Online adgang: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/444