Revealed Preference Theory to Analyze Running Shoe Consumer Behavior
One of the main problems of economic theory is to identify how consumers construct their preferences. In order to generate empirical evidence on the application of the revealed preference theory, a descriptive analysis of preferences for running shoes from the consumer's point of view is presen...
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2022
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author | Tenorio-Vilaña, Anna Fiorella |
author2 | Mideros-Mora, Andrés Iván |
author2_role | author |
author_facet | Tenorio-Vilaña, Anna Fiorella Mideros-Mora, Andrés Iván |
author_role | author |
collection | Revistas Universidad Tecnológica Equinoccial |
dc.creator.none.fl_str_mv | Tenorio-Vilaña, Anna Fiorella Mideros-Mora, Andrés Iván |
dc.date.none.fl_str_mv | 2022-06-01 |
dc.format.none.fl_str_mv | application/pdf text/html |
dc.identifier.none.fl_str_mv | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1015 10.29019/eyn.v13i1.1015 |
dc.language.none.fl_str_mv | spa |
dc.publisher.none.fl_str_mv | Universidad UTE |
dc.relation.none.fl_str_mv | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1015/788 https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1015/789 |
dc.rights.none.fl_str_mv | Derechos de autor 2022 Los Autores https://creativecommons.org/licenses/by/3.0/ec/ info:eu-repo/semantics/openAccess |
dc.source.none.fl_str_mv | Economía y Negocios; Vol. 13 Núm. 1 (2022): Revista Economía y Negocios (Enero - Junio 2022); 40 - 60 Economía y Negocios; Vol. 13 No. 1 (2022): Journal Economía y Negocios (January - June 2022); 40 - 60 2602-8050 10.29019/eyn.v13i1 reponame:Revistas Universidad Tecnológica Equinoccial instname:Universidad Tecnológica Equinoccial instacron:UTE |
dc.subject.none.fl_str_mv | Comportamiento del consumidor Zapatos de correr Teoría de la preferencia revelada Consumer behavior Revealed preference theory Running shoes |
dc.title.none.fl_str_mv | Revealed Preference Theory to Analyze Running Shoe Consumer Behavior Teoría de la Preferencia Revelada para Analizar el Comportamiento del Consumidor de Zapatos de Correr |
dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Evaluado por pares |
description | One of the main problems of economic theory is to identify how consumers construct their preferences. In order to generate empirical evidence on the application of the revealed preference theory, a descriptive analysis of preferences for running shoes from the consumer's point of view is presented with the objective of identifying the factors that determine their preferences. For this purpose, through a non-probabilistic snowball sampling, an online survey was applied to people between 18 and 65 years of age residing in the city of Quito. The main results indicate that the following factors are considered the most important when choosing a running shoe: price, quality, aesthetics of the shoe (model, brand and color), and attention of the salesperson and the recommendation of a family member, friend or trainer. On the other hand, there are certain variables such as gender, age, income, consumer personality and type of athlete that alter consumer preferences in relation to running shoes and that have been incorporated into the research analysis. |
eu_rights_str_mv | openAccess |
format | article |
id | REVUTE_c946b35b1054d04fd15c576d145ac646 |
identifier_str_mv | 10.29019/eyn.v13i1.1015 |
instacron_str | UTE |
institution | UTE |
instname_str | Universidad Tecnológica Equinoccial |
language | spa |
network_acronym_str | REVUTE |
network_name_str | Revistas Universidad Tecnológica Equinoccial |
oai_identifier_str | oai:revistas.ute.edu.ec:article/1015 |
publishDate | 2022 |
publisher.none.fl_str_mv | Universidad UTE |
reponame_str | Revistas Universidad Tecnológica Equinoccial |
repository.mail.fl_str_mv | . |
repository.name.fl_str_mv | Revistas Universidad Tecnológica Equinoccial - Universidad Tecnológica Equinoccial |
repository_id_str | 0 |
rights_invalid_str_mv | Derechos de autor 2022 Los Autores https://creativecommons.org/licenses/by/3.0/ec/ |
spelling | Revealed Preference Theory to Analyze Running Shoe Consumer BehaviorTeoría de la Preferencia Revelada para Analizar el Comportamiento del Consumidor de Zapatos de CorrerTenorio-Vilaña, Anna FiorellaMideros-Mora, Andrés IvánComportamiento del consumidorZapatos de correrTeoría de la preferencia reveladaConsumer behaviorRevealed preference theoryRunning shoesOne of the main problems of economic theory is to identify how consumers construct their preferences. In order to generate empirical evidence on the application of the revealed preference theory, a descriptive analysis of preferences for running shoes from the consumer's point of view is presented with the objective of identifying the factors that determine their preferences. For this purpose, through a non-probabilistic snowball sampling, an online survey was applied to people between 18 and 65 years of age residing in the city of Quito. The main results indicate that the following factors are considered the most important when choosing a running shoe: price, quality, aesthetics of the shoe (model, brand and color), and attention of the salesperson and the recommendation of a family member, friend or trainer. On the other hand, there are certain variables such as gender, age, income, consumer personality and type of athlete that alter consumer preferences in relation to running shoes and that have been incorporated into the research analysis.Uno de los principales problemas de la teoría económica es poder identificar cómo el consumidor construye sus preferencias. Con el fin de generar evidencia empírica sobre la aplicación de la teoría de la preferencia revelada se presenta un análisis descriptivo de las preferencias por zapatos de correr desde la óptica del consumidor, esto con el objetivo de identificar los factores que determinan sus preferencias. Para ello, mediante un muestreo no probabilístico de bola de nieve, se aplicó una encuesta en línea a personas de 18 a 65 años de edad residentes en la ciudad de Quito. Los principales resultados indican que los factores: precio, calidad, estética del zapato (modelo, marca y color), atención de los vendedores y la recomendación de un familiar, amigo o entrenador son considerados como los más importantes al momento de elegir un zapato de correr. Por otro lado, existen ciertas variables como el género, edad, ingreso, personalidad del consumidor y tipo de deportista que alteran las preferencias del consumidor en relación a los de zapatos de correr y que han sido incorporadas en el análisis de la investigación.Universidad UTE2022-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewedEvaluado por paresapplication/pdftext/htmlhttps://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/101510.29019/eyn.v13i1.1015Economía y Negocios; Vol. 13 Núm. 1 (2022): Revista Economía y Negocios (Enero - Junio 2022); 40 - 60Economía y Negocios; Vol. 13 No. 1 (2022): Journal Economía y Negocios (January - June 2022); 40 - 602602-805010.29019/eyn.v13i1reponame:Revistas Universidad Tecnológica Equinoccialinstname:Universidad Tecnológica Equinoccialinstacron:UTEspahttps://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1015/788https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1015/789Derechos de autor 2022 Los Autoreshttps://creativecommons.org/licenses/by/3.0/ec/info:eu-repo/semantics/openAccess2022-12-01T19:04:44Zoai:revistas.ute.edu.ec:article/1015Institucionalhttps://www.ute.edu.ec/revistas-ute/Universidad privadahttps://www.ute.edu.ec/..Ecuador.1390-65421390-6542opendoar:02022-12-01T19:04:44Revistas Universidad Tecnológica Equinoccial - Universidad Tecnológica Equinoccialfalse |
spellingShingle | Revealed Preference Theory to Analyze Running Shoe Consumer Behavior Tenorio-Vilaña, Anna Fiorella Comportamiento del consumidor Zapatos de correr Teoría de la preferencia revelada Consumer behavior Revealed preference theory Running shoes |
status_str | publishedVersion |
title | Revealed Preference Theory to Analyze Running Shoe Consumer Behavior |
title_full | Revealed Preference Theory to Analyze Running Shoe Consumer Behavior |
title_fullStr | Revealed Preference Theory to Analyze Running Shoe Consumer Behavior |
title_full_unstemmed | Revealed Preference Theory to Analyze Running Shoe Consumer Behavior |
title_short | Revealed Preference Theory to Analyze Running Shoe Consumer Behavior |
title_sort | Revealed Preference Theory to Analyze Running Shoe Consumer Behavior |
topic | Comportamiento del consumidor Zapatos de correr Teoría de la preferencia revelada Consumer behavior Revealed preference theory Running shoes |
url | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1015 |