Revealed Preference Theory to Analyze Running Shoe Consumer Behavior

One of the main problems of economic theory is to identify how consumers construct their preferences. In order to generate empirical evidence on the application of the revealed preference theory, a descriptive analysis of preferences for running shoes from the consumer's point of view is presen...

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Auteur principal: Tenorio-Vilaña, Anna Fiorella (author)
Autres auteurs: Mideros-Mora, Andrés Iván (author)
Format: article
Langue:spa
Publié: 2022
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Accès en ligne:https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1015
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author Tenorio-Vilaña, Anna Fiorella
author2 Mideros-Mora, Andrés Iván
author2_role author
author_facet Tenorio-Vilaña, Anna Fiorella
Mideros-Mora, Andrés Iván
author_role author
collection Revistas Universidad Tecnológica Equinoccial
dc.creator.none.fl_str_mv Tenorio-Vilaña, Anna Fiorella
Mideros-Mora, Andrés Iván
dc.date.none.fl_str_mv 2022-06-01
dc.format.none.fl_str_mv application/pdf
text/html
dc.identifier.none.fl_str_mv https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1015
10.29019/eyn.v13i1.1015
dc.language.none.fl_str_mv spa
dc.publisher.none.fl_str_mv Universidad UTE
dc.relation.none.fl_str_mv https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1015/788
https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1015/789
dc.rights.none.fl_str_mv Derechos de autor 2022 Los Autores
https://creativecommons.org/licenses/by/3.0/ec/
info:eu-repo/semantics/openAccess
dc.source.none.fl_str_mv Economía y Negocios; Vol. 13 Núm. 1 (2022): Revista Economía y Negocios (Enero - Junio 2022); 40 - 60
Economía y Negocios; Vol. 13 No. 1 (2022): Journal Economía y Negocios (January - June 2022); 40 - 60
2602-8050
10.29019/eyn.v13i1
reponame:Revistas Universidad Tecnológica Equinoccial
instname:Universidad Tecnológica Equinoccial
instacron:UTE
dc.subject.none.fl_str_mv Comportamiento del consumidor
Zapatos de correr
Teoría de la preferencia revelada
Consumer behavior
Revealed preference theory
Running shoes
dc.title.none.fl_str_mv Revealed Preference Theory to Analyze Running Shoe Consumer Behavior
Teoría de la Preferencia Revelada para Analizar el Comportamiento del Consumidor de Zapatos de Correr
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed
Evaluado por pares
description One of the main problems of economic theory is to identify how consumers construct their preferences. In order to generate empirical evidence on the application of the revealed preference theory, a descriptive analysis of preferences for running shoes from the consumer's point of view is presented with the objective of identifying the factors that determine their preferences. For this purpose, through a non-probabilistic snowball sampling, an online survey was applied to people between 18 and 65 years of age residing in the city of Quito. The main results indicate that the following factors are considered the most important when choosing a running shoe: price, quality, aesthetics of the shoe (model, brand and color), and attention of the salesperson and the recommendation of a family member, friend or trainer. On the other hand, there are certain variables such as gender, age, income, consumer personality and type of athlete that alter consumer preferences in relation to running shoes and that have been incorporated into the research analysis.
eu_rights_str_mv openAccess
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id REVUTE_c946b35b1054d04fd15c576d145ac646
identifier_str_mv 10.29019/eyn.v13i1.1015
instacron_str UTE
institution UTE
instname_str Universidad Tecnológica Equinoccial
language spa
network_acronym_str REVUTE
network_name_str Revistas Universidad Tecnológica Equinoccial
oai_identifier_str oai:revistas.ute.edu.ec:article/1015
publishDate 2022
publisher.none.fl_str_mv Universidad UTE
reponame_str Revistas Universidad Tecnológica Equinoccial
repository.mail.fl_str_mv .
repository.name.fl_str_mv Revistas Universidad Tecnológica Equinoccial - Universidad Tecnológica Equinoccial
repository_id_str 0
rights_invalid_str_mv Derechos de autor 2022 Los Autores
https://creativecommons.org/licenses/by/3.0/ec/
spelling Revealed Preference Theory to Analyze Running Shoe Consumer BehaviorTeoría de la Preferencia Revelada para Analizar el Comportamiento del Consumidor de Zapatos de CorrerTenorio-Vilaña, Anna FiorellaMideros-Mora, Andrés IvánComportamiento del consumidorZapatos de correrTeoría de la preferencia reveladaConsumer behaviorRevealed preference theoryRunning shoesOne of the main problems of economic theory is to identify how consumers construct their preferences. In order to generate empirical evidence on the application of the revealed preference theory, a descriptive analysis of preferences for running shoes from the consumer's point of view is presented with the objective of identifying the factors that determine their preferences. For this purpose, through a non-probabilistic snowball sampling, an online survey was applied to people between 18 and 65 years of age residing in the city of Quito. The main results indicate that the following factors are considered the most important when choosing a running shoe: price, quality, aesthetics of the shoe (model, brand and color), and attention of the salesperson and the recommendation of a family member, friend or trainer. On the other hand, there are certain variables such as gender, age, income, consumer personality and type of athlete that alter consumer preferences in relation to running shoes and that have been incorporated into the research analysis.Uno de los principales problemas de la teoría económica es poder identificar cómo el consumidor construye sus preferencias. Con el fin de generar evidencia empírica sobre la aplicación de la teoría de la preferencia revelada se presenta un análisis descriptivo de las preferencias por zapatos de correr desde la óptica del consumidor, esto con el objetivo de identificar los factores que determinan sus preferencias. Para ello, mediante un muestreo no probabilístico de bola de nieve, se aplicó una encuesta en línea a personas de 18 a 65 años de edad residentes en la ciudad de Quito. Los principales resultados indican que los factores: precio, calidad, estética del zapato (modelo, marca y color), atención de los vendedores y la recomendación de un familiar, amigo o entrenador son considerados como los más importantes al momento de elegir un zapato de correr. Por otro lado, existen ciertas variables como el género, edad, ingreso, personalidad del consumidor y tipo de deportista que alteran las preferencias del consumidor en relación a los de zapatos de correr y que han sido incorporadas en el análisis de la investigación.Universidad UTE2022-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewedEvaluado por paresapplication/pdftext/htmlhttps://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/101510.29019/eyn.v13i1.1015Economía y Negocios; Vol. 13 Núm. 1 (2022): Revista Economía y Negocios (Enero - Junio 2022); 40 - 60Economía y Negocios; Vol. 13 No. 1 (2022): Journal Economía y Negocios (January - June 2022); 40 - 602602-805010.29019/eyn.v13i1reponame:Revistas Universidad Tecnológica Equinoccialinstname:Universidad Tecnológica Equinoccialinstacron:UTEspahttps://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1015/788https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1015/789Derechos de autor 2022 Los Autoreshttps://creativecommons.org/licenses/by/3.0/ec/info:eu-repo/semantics/openAccess2022-12-01T19:04:44Zoai:revistas.ute.edu.ec:article/1015Institucionalhttps://www.ute.edu.ec/revistas-ute/Universidad privadahttps://www.ute.edu.ec/..Ecuador.1390-65421390-6542opendoar:02022-12-01T19:04:44Revistas Universidad Tecnológica Equinoccial - Universidad Tecnológica Equinoccialfalse
spellingShingle Revealed Preference Theory to Analyze Running Shoe Consumer Behavior
Tenorio-Vilaña, Anna Fiorella
Comportamiento del consumidor
Zapatos de correr
Teoría de la preferencia revelada
Consumer behavior
Revealed preference theory
Running shoes
status_str publishedVersion
title Revealed Preference Theory to Analyze Running Shoe Consumer Behavior
title_full Revealed Preference Theory to Analyze Running Shoe Consumer Behavior
title_fullStr Revealed Preference Theory to Analyze Running Shoe Consumer Behavior
title_full_unstemmed Revealed Preference Theory to Analyze Running Shoe Consumer Behavior
title_short Revealed Preference Theory to Analyze Running Shoe Consumer Behavior
title_sort Revealed Preference Theory to Analyze Running Shoe Consumer Behavior
topic Comportamiento del consumidor
Zapatos de correr
Teoría de la preferencia revelada
Consumer behavior
Revealed preference theory
Running shoes
url https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1015