The Innovation as a Commercial Management Tool in SMEs in Santo Domingo de los Tsáchilas

The current disruptive scenario in the Ecuadorian economy encourages SMEs to generate innovations in their management models that allow them to obtain competitive advantages. Through this study, it is intended to know, based on a systemic analysis, the degree of adoption of innovation and ICT tools...

• প্রধান লেখক: Erazo-Rivera, Renato Patricio (author)
• অন্যান্য লেখক: Pancorbo-Sandoval, José Armando (author), Leyva-Ricardo, Sonia Emilia (author), Barba-Mosquera, Ángela Elena (author)
• বিন্যাস: article
• ভাষা: spa
• প্রকাশিত: 2021
• বিষয়গুলি: Business strategy; Innovation; Commercial management; Documentary research; Estrategia empresarial; Innovación; Gestión comercial; Investigación documental
• অনলাইন ব্যবহার করুন: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/957