Decisions of Purchase and Consumption of Light Non-Alcoholic Beverages in the Metropolitan District of Quito
There’s a problem evidenced in the current increase in mortality due to non-communicable diseases caused by overweight and obesity, that lead the consumer to search for healthier way of life, with low calorie, fat and sugar free diet that has created a massive response from the food industry that of...
Saved in:
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | article |
| Sprog: | spa |
| Udgivet: |
2017
|
| Fag: | |
| Online adgang: | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/320 |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
Tilføj Tag | _version_ | 1858427577936379904 |
|---|---|
| author | Pila-Tituaña, Alcívar |
| author2 | Freire-Muñoz, Irina |
| author2_role | author |
| author_facet | Pila-Tituaña, Alcívar Freire-Muñoz, Irina |
| author_role | author |
| collection | Revistas Universidad Tecnológica Equinoccial |
| dc.creator.none.fl_str_mv | Pila-Tituaña, Alcívar Freire-Muñoz, Irina |
| dc.date.none.fl_str_mv | 2017-06-30 |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/320 10.29019/eyn.v8i1.320 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | Universidad UTE |
| dc.relation.none.fl_str_mv | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/320/319 |
| dc.rights.none.fl_str_mv | Derechos de autor 2017 Los Autores https://creativecommons.org/licenses/by/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | Economía y Negocios; Vol. 8 No. 1 (2017): Journal Economía y Negocios (January - December 2017); 41-51 Economía y Negocios; Vol. 8 Núm. 1 (2017): Revista Economía y Negocios (Enero - Diciembre 2017); 41-51 2602-8050 reponame:Revistas Universidad Tecnológica Equinoccial instname:Universidad Tecnológica Equinoccial instacron:UTE |
| dc.subject.none.fl_str_mv | Lifestyle health welfare detriment product Estilo de vida salud bienestar perjuicio producto |
| dc.title.none.fl_str_mv | Decisions of Purchase and Consumption of Light Non-Alcoholic Beverages in the Metropolitan District of Quito Decisiones de Compra y Consumo de Bebidas Light No Alcohólicas en el Distrito Metropolitano de Quito |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Evaluado por pares |
| description | There’s a problem evidenced in the current increase in mortality due to non-communicable diseases caused by overweight and obesity, that lead the consumer to search for healthier way of life, with low calorie, fat and sugar free diet that has created a massive response from the food industry that offers to the market products specially designed to meet the expectations and specific health and wellness needs of the consumer. The present study aims to clarify how the decisions of purchase and consumption of non-alcoholic light drinks are related to the light lifestyle and the culture of feeling and looking good and how these decisions are manifested in consumers of the city of Quito. Among the results of the study it was possible to demonstrate that the main motivations that influence the purchase and consumption of non-alcoholic light drinks are health and physical and aesthetic wellbeing, although the consumer do not know about the true benefits or damages of these products. This study uses the survey as research technique and corresponds to a quantitative approach with a non-experimental design, transectional temporality and descriptive and correlational scope. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | REVUTE_e17e7fdd35c8d3df20514f9d0fa07eec |
| identifier_str_mv | 10.29019/eyn.v8i1.320 |
| instacron_str | UTE |
| institution | UTE |
| instname_str | Universidad Tecnológica Equinoccial |
| language | spa |
| network_acronym_str | REVUTE |
| network_name_str | Revistas Universidad Tecnológica Equinoccial |
| oai_identifier_str | oai:revistas.ute.edu.ec:article/320 |
| publishDate | 2017 |
| publisher.none.fl_str_mv | Universidad UTE |
| reponame_str | Revistas Universidad Tecnológica Equinoccial |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Revistas Universidad Tecnológica Equinoccial - Universidad Tecnológica Equinoccial |
| repository_id_str | 0 |
| rights_invalid_str_mv | Derechos de autor 2017 Los Autores https://creativecommons.org/licenses/by/3.0/ec/ |
| spelling | Decisions of Purchase and Consumption of Light Non-Alcoholic Beverages in the Metropolitan District of QuitoDecisiones de Compra y Consumo de Bebidas Light No Alcohólicas en el Distrito Metropolitano de QuitoPila-Tituaña, AlcívarFreire-Muñoz, IrinaLifestylehealthwelfaredetrimentproductEstilo de vidasaludbienestarperjuicioproductoThere’s a problem evidenced in the current increase in mortality due to non-communicable diseases caused by overweight and obesity, that lead the consumer to search for healthier way of life, with low calorie, fat and sugar free diet that has created a massive response from the food industry that offers to the market products specially designed to meet the expectations and specific health and wellness needs of the consumer. The present study aims to clarify how the decisions of purchase and consumption of non-alcoholic light drinks are related to the light lifestyle and the culture of feeling and looking good and how these decisions are manifested in consumers of the city of Quito. Among the results of the study it was possible to demonstrate that the main motivations that influence the purchase and consumption of non-alcoholic light drinks are health and physical and aesthetic wellbeing, although the consumer do not know about the true benefits or damages of these products. This study uses the survey as research technique and corresponds to a quantitative approach with a non-experimental design, transectional temporality and descriptive and correlational scope.Actualmente existe una problemática evidenciada en el aumento de la mortalidad a causa de enfermedades no transmisibles provocadas por el sobrepeso y la obesidad, por lo que la idea del consumidor de llevar una vida más saludable con alimentación baja en calorías, grasa y azúcares, ha llevado a una respuesta masiva de la industria alimenticia que ofrece productos especialmente diseñados para responder esas expectativas y necesidades concretas de salud y bienestar. El presente estudio se orienta a esclarecer cómo las decisiones de compra y consumo de bebidas light no alcohólicas están relacionadas con el estilo de vida light y la cultura del sentirse y verse bien y cómo se manifiestan estas decisiones en los consumidores del D.M de Quito. Entre los resultados del estudio se pudo evidenciar que las principales motivaciones que inciden en la decisión de compra y consumo de bebidas light no alcohólicas es la salud y el bienestar físico y estético, aunque desconociendo sobre los verdaderos beneficios o perjuicios de estos productos. La investigación utiliza la técnica de la encuesta y corresponde a un enfoque cuantitativo con un diseño no experimental, temporalidad transeccional y alcance descriptivo y correlacional.Universidad UTE2017-06-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewedEvaluado por paresapplication/pdfhttps://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/32010.29019/eyn.v8i1.320Economía y Negocios; Vol. 8 No. 1 (2017): Journal Economía y Negocios (January - December 2017); 41-51Economía y Negocios; Vol. 8 Núm. 1 (2017): Revista Economía y Negocios (Enero - Diciembre 2017); 41-512602-8050reponame:Revistas Universidad Tecnológica Equinoccialinstname:Universidad Tecnológica Equinoccialinstacron:UTEspahttps://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/320/319Derechos de autor 2017 Los Autoreshttps://creativecommons.org/licenses/by/3.0/ec/info:eu-repo/semantics/openAccess2023-07-01T21:29:39Zoai:revistas.ute.edu.ec:article/320Institucionalhttps://www.ute.edu.ec/revistas-ute/Universidad privadahttps://www.ute.edu.ec/..Ecuador.1390-65421390-6542opendoar:02023-07-01T21:29:39Revistas Universidad Tecnológica Equinoccial - Universidad Tecnológica Equinoccialfalse |
| spellingShingle | Decisions of Purchase and Consumption of Light Non-Alcoholic Beverages in the Metropolitan District of Quito Pila-Tituaña, Alcívar Lifestyle health welfare detriment product Estilo de vida salud bienestar perjuicio producto |
| status_str | publishedVersion |
| title | Decisions of Purchase and Consumption of Light Non-Alcoholic Beverages in the Metropolitan District of Quito |
| title_full | Decisions of Purchase and Consumption of Light Non-Alcoholic Beverages in the Metropolitan District of Quito |
| title_fullStr | Decisions of Purchase and Consumption of Light Non-Alcoholic Beverages in the Metropolitan District of Quito |
| title_full_unstemmed | Decisions of Purchase and Consumption of Light Non-Alcoholic Beverages in the Metropolitan District of Quito |
| title_short | Decisions of Purchase and Consumption of Light Non-Alcoholic Beverages in the Metropolitan District of Quito |
| title_sort | Decisions of Purchase and Consumption of Light Non-Alcoholic Beverages in the Metropolitan District of Quito |
| topic | Lifestyle health welfare detriment product Estilo de vida salud bienestar perjuicio producto |
| url | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/320 |