The Ecuadorian Society Analyzed from the Cultural Dimensions

The cultural dimensions of the Ecuadorian society were oriented according to the Hofstede model, which are evaluated on a scale from 1 to 100, which implies measuring the variability between them: Equality versus inequality of economic and social power; individualism compared to collectivism; masculinity and femininity; avoid uncertainty as opposed to tolerance; indulgence against restriction and short-term orientation compared to the long term. An exploratory study was applied by secondary sources, which determined that Ecuador is located as a collectivist society that considers that it belongs to a very important group. Likewise, religion and superstition have great prominence, being the tradition respected by its members. Consider that society is always different when a power authority leads to a change that groups its followers. In this society people seek status and rewards linked to performance, but often sacrifices leisure in relation to work.

• Autor principal: Aguilar-Rodríguez, Iliana (author)
• Outros Autores: Montalván-Burbano, Robert (author), Ortega-Pereira, Jaime (author), Borja-Borja, Fernando (author), Vera-Zamora, María (author)
• Formato: article
• Idioma: spa
• Publicado em: 2018
• Assuntos: Ecuador; Culture; Society; Consumer; Cultura; Sociedad; Consumidor
• Acesso em linha: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/433