Marketing plan for the Carrizal INN hotel
This research aimed to draw up a marketing plan for the Carrizal Inn Hotel located in the town of Calceta, province of Manabí-Ecuador. Three methodological phases were structured, a situational diagnosis, a market research, and a tourism plan. In the first stage the field of study was delimited; bes...
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| Format: | article |
| Sprache: | spa |
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2015
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| Online Zugang: | https://revistasespam.espam.edu.ec/index.php/Revista_ESPAMCIENCIA/article/view/109 |
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