Marketing plan for the Carrizal INN hotel

Marketing plan for the Carrizal INN hotel

This research aimed to draw up a marketing plan for the Carrizal Inn Hotel located in the town of Calceta, province of Manabí-Ecuador. Three methodological phases were structured, a situational diagnosis, a market research, and a tourism plan. In the first stage the field of study was delimited; bes...

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Bibliographic Details
Main Author: Félix Mendoza, Ángel Guillermo (author)
Other Authors: Cobeña López, Danny Daniel (author), Párraga Muñoz, Lisbeth Alexandra (author), Lucas Vidal, Leonel (author), Carreño Mendoza, Lorena (author)
Format: article
Language:spa
Published: 2015
Subjects:
Plan de marketing
comercialización turística
promoción turística
Marketing plan
tourism
tourism promotion
Online Access:https://revistasespam.espam.edu.ec/index.php/Revista_ESPAMCIENCIA/article/view/109
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https://revistasespam.espam.edu.ec/index.php/Revista_ESPAMCIENCIA/article/view/109

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