Marketing plan for the Carrizal INN hotel

Marketing plan for the Carrizal INN hotel

This research aimed to draw up a marketing plan for the Carrizal Inn Hotel located in the town of Calceta, province of Manabí-Ecuador. Three methodological phases were structured, a situational diagnosis, a market research, and a tourism plan. In the first stage the field of study was delimited; bes...

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Bibliografiske detaljer
Hovedforfatter: Félix Mendoza, Ángel Guillermo (author)
Andre forfattere: Cobeña López, Danny Daniel (author), Párraga Muñoz, Lisbeth Alexandra (author), Lucas Vidal, Leonel (author), Carreño Mendoza, Lorena (author)
Format: article
Sprog:spa
Udgivet: 2015
Fag:
Plan de marketing
comercialización turística
promoción turística
Marketing plan
tourism
tourism promotion
Online adgang:https://revistasespam.espam.edu.ec/index.php/Revista_ESPAMCIENCIA/article/view/109
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https://revistasespam.espam.edu.ec/index.php/Revista_ESPAMCIENCIA/article/view/109

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