Plan de comunicación para fortalecer la identidad kitu kara de la comuna Llano Grande (Monográfico)
From a communication proposal, an attempt was made to develop a Strategic Communication Plan to strengthen the Kitu Kara identity in the Llano Grande commune, using a methodology, Enactive Research in Communication (IEC), which allowed us to recognize and rediscover fluidity and living memory. Thus,...
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| Format: | article |
| Language: | spa |
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2024
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| Online Access: | http://hdl.handle.net/10644/9734 |
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Add Tag | Summary: | From a communication proposal, an attempt was made to develop a Strategic Communication Plan to strengthen the Kitu Kara identity in the Llano Grande commune, using a methodology, Enactive Research in Communication (IEC), which allowed us to recognize and rediscover fluidity and living memory. Thus, the proposal focuses on strengthening identity through communication activities that allow the promotion of their cultural heritage and the construction of a collective narrative that reflects their values and aspirations. The Communication Plan is divided into three: the strategies phase, in which the origins and challenges of the Llano Grande Commune are analyzed, discussing the categories of strategic communication, enactive strategic communication, identity and culture and strategic communication to strengthen identity; the diagnosis phase, where the communication problems are identified through matrices; and the Plan phase, in which the actions and tactics are designed to achieve the proposed objectives. |
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