Fidelización en el sector cooperativo de carácter institucional en Ecuador (Estudios)

The cooperative sector, also known as the Popular and Solidarity Economy has presented sustained growth and strengthening over the last decades, thus to measure customer loyalty as a measure of control and mitigation of possible defections of clients is needed, and also to determine the influence of...

• Հիմնական հեղինակ: Zambrano, Karol (author)
• Ձևաչափ: article
• Լեզու: spa
• Հրապարակվել է: 2019
• Խորագրեր: ECONOMÍA SOCIAL; COOPERATIVAS DE AHORRO Y CRÉDITO; FIDELIZACIÓN; MODELOS ECONOMÉTRICOS; ESTUDIOS DE CASOS; LOYALTY
• Առցանց հասանելիություն: http://hdl.handle.net/10644/7375