Impacto de la página web en la promoción y comercialización de rosas de pequeños productores del cantón Pedro Moncayo (Ecuador) en el mercado internacional [Tema Central]
This article analyzes the impact of a website on the promotion and marketing in the international market of roses of small-scale producers of the Pedro Moncayo canton, Pichincha province, Ecuador. The methodology was descriptive and quantitative. Data was collected through a structured survey with o...
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| Drugi avtorji: | , |
| Format: | article |
| Jezik: | spa |
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2023
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| Online dostop: | http://hdl.handle.net/10644/9406 |
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Označite | Izvleček: | This article analyzes the impact of a website on the promotion and marketing in the international market of roses of small-scale producers of the Pedro Moncayo canton, Pichincha province, Ecuador. The methodology was descriptive and quantitative. Data was collected through a structured survey with open- and close-ended questions, which was applied to the total sample of producers. The analysis of statistical results led to identify the factors that contribute to marketing, and, in the end, determine that the website had no significant impact. Therefore, the article discusses alternatives that will lead to greater benefits and a positive impact on international sales. |
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