Apropiacionismo del arte en publicidad: no sé si a Goya le hubiera gustado esto (Ensayos)
The present study contrasts the relationship between art and advertising within the appropriationism movement. Demonstrating that advertising takes advantage of cultural and artistic assets to contextualize it, make them their own in order to make a profit. Methodologically, ten in-depth interviews...
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| Format: | article |
| Language: | spa |
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2024
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| Online Access: | http://hdl.handle.net/10644/9740 |
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