Estrategias de comunicación y marketing de marcas de lujo y fast fashion durante la crisis del COVID-19 (Ensayos)
This article provides a state of the art on the communication and marketing strategies that fashion brands have carried out during the period of COVID-19 confinement. For this purpose, a bibliographic review of articles that meet the aforementioned thematic and methodological criteria (content analy...
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| Daljnji autori: | , |
| Format: | article |
| Jezik: | spa |
| Izdano: |
2022
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| Teme: | |
| Online pristup: | http://hdl.handle.net/10644/8755 |
| Oznake: |
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