Estrategias de comunicación y marketing de marcas de lujo y fast fashion durante la crisis del COVID-19 (Ensayos)

This article provides a state of the art on the communication and marketing strategies that fashion brands have carried out during the period of COVID-19 confinement. For this purpose, a bibliographic review of articles that meet the aforementioned thematic and methodological criteria (content analy...

• מחבר ראשי: Crespo Pereira, Verónica (author)
• מחברים אחרים: Sánchez Amboage, Eva (author), Membiela Pollán, Matías Enrique (author)
• פורמט: article
• שפה: spa
• יצא לאור: 2022
• נושאים: COMUNICACIÓN DE MASAS; ESTRATEGIA EMPRESARIAL; MERCADEO; MODA; PANDEMIA COVID-19; CRISIS SANITARIA; COMMUNICATION AND MARKETING
• גישה מקוונת: http://hdl.handle.net/10644/8755