Estrategias de comunicación y marketing de marcas de lujo y fast fashion durante la crisis del COVID-19 (Ensayos)

This article provides a state of the art on the communication and marketing strategies that fashion brands have carried out during the period of COVID-19 confinement. For this purpose, a bibliographic review of articles that meet the aforementioned thematic and methodological criteria (content analy...

• Glavni avtor: Crespo Pereira, Verónica (author)
• Drugi avtorji: Sánchez Amboage, Eva (author), Membiela Pollán, Matías Enrique (author)
• Format: article
• Jezik: spa
• Izdano: 2022
• Teme: COMUNICACIÓN DE MASAS; ESTRATEGIA EMPRESARIAL; MERCADEO; MODA; PANDEMIA COVID-19; CRISIS SANITARIA; COMMUNICATION AND MARKETING
• Online dostop: http://hdl.handle.net/10644/8755