Reactivación Turística de la Parroquia Crucita mediante la aplicación indicadores de Gestión Ambiental y su influencia en los estándares de calidad de los Hoteles de la zona

The project that is written bellow, has as a main purpose the reactivation of the touristic place “Parroquia Crucita” through the capacitation and the application of Environmental management indicators, due to their influence in the Hotel’s area in the zone. Therefore, the project focuses in macro and micro setting, that include the current political, economic, social and last but not least technological situation. All these aspects have an important and remarkable influence in the tourism ndustry. More over, the actual hospitalities centres of the zone, are giving to natural resources mainly renewable and non-renewable water, power, noise and solid waste and liquid. In addition, owners of these centres are aware that they do have limited knowledge about efficient management of these; by which a 100% state their availability for training and implement these indicators in order to improve service and increase their income and quality of the crucitense population life. In fact, the marketing-analysis has been done, taking into account all the establishments that cater to tourists, settled the strengths, weaknesses, opportunities and threats. As a result, we are able to begin building the project, base on solid information. Defining strategic objectives for the fulfilment of our main purpose, which is to train and raise awareness among hoteliers, employees and community about the importance of meeting quality standards.

• Autore principale: Muñoz Briones, María José (author)
• Natura: bachelorThesis
• Lingua: spa
• Pubblicazione: 2013
• Soggetti: INDUSTRIA HOTELERA; INSTALACIONES TURÍSTICAS; PROYECTOS DE DESARROLLO; PROTECCIÓN AMBIENTAL; SERVICIOS DE LA COMUNIDAD; PREVENCIÓN DEL DELITO; PARROQUIA CRUCITA; MANABÍ; ECUADOR
• Accesso online: http://repositorio.ucsg.edu.ec/handle/3317/334