Análisis para la factibilidad de exportación de cosméticos orgánicos a Estados Unidos.

The objective of this paper is to prepare a business plan to evaluate the feasibility of exporting organic cosmetics to the US market. The problem of study arises in the need that exists in the country to promote a greater number of export projects that serve as backup to minimize the deficit that occurs in the trade balance, for which the attractive demand that exists in the United States , regarding the commercialization of cosmetics of organic origin, that is, free of chemicals harmful to the health of people, it becomes a business opportunity that allows to increase the entry of foreign currency into Ecuador, starting from a small company that is supplied with the best brands of Ecuadorian organic cosmetics, to also make known the quality of national production. In this context, the work encompasses a theoretical framework that is the foundation of the topics covered in the business proposal; then a diagnosis was made of the current situation, specifically of the macro and micro environment factors; to serve as a basis to define the organizational structure, the value chain and the marketing plan that will support the access to the US market. Finally, all these points were evaluated through a financial plan that included aspects of investment, income budgets, costs and expenses, to calculate indicators that help determine the viability of the project in financial terms.

• 1. autor: Sánchez Correa, Verónica Marissa (author)
• Format: bachelorThesis
• Język: spa
• Wydane: 2019
• Hasła przedmiotowe: COSMÉTICOS ORGÁNICOS; BALANZA COMERCIAL; PLAN DE MARKETING; ANÁLISIS FINANCIERO; CADENA DE VALOR
• Dostęp online: http://repositorio.ucsg.edu.ec/handle/3317/12532