Creación y puesta en marcha de la Empresa Textilera Artesanal "Intimoda" para promover la Cultura y Tradición del País en la Ciudad de Milagro, Provincia del Guayas
This investigation was developed in order to demonstrate the degree of viability of implementing a business focus on the marketing of clothing with textiles themed designs indigenous crafts in the popular mall "Paseo Shopping" in Milagro, which is expected to be the host necessary to enabl...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://repositorio.ucsg.edu.ec/handle/3317/308 |
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Add Tag | Summary: | This investigation was developed in order to demonstrate the degree of viability of implementing a business focus on the marketing of clothing with textiles themed designs indigenous crafts in the popular mall "Paseo Shopping" in Milagro, which is expected to be the host necessary to enable the smooth running of it and ensure its profitability, in this way the chapters will develop guidelines for the in-depth knowledge of this proposal contended. The problem emerges as a result of the low appreciation by domestic products over foreign, so the idea of promoting indigenous textile crafts seeks to rescue the Ecuadorian ownership and support the development of the textile sector. The project would be achievable because it exceeds the expectations of investors reaching a very attractive level of profitability. |
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