Campaña de posicionamiento para festivales de cine. Caso: FICQ
This researched was developed under the objective of determinate efficient advertising tactics which helps to persuade university students in order to go to a cinema festival. In order to accomplish this objective diversity of reach tools were used such as: pools, interviews and observation guides....
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2018
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| Matèries: | |
| Accés en línia: | http://dspace.udla.edu.ec/handle/33000/9969 |
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Afegir etiqueta | Sumari: | This researched was developed under the objective of determinate efficient advertising tactics which helps to persuade university students in order to go to a cinema festival. In order to accomplish this objective diversity of reach tools were used such as: pools, interviews and observation guides. These tools help to determinate the level of interest in cinema festivals in Quito. The target of the motivators is to decide between go or do not go to a festival. Also there were other characteristics in the common target. It is important to notice that all of the information was based in an investigation of secondary resources which help to bear out this information. It also collaborate in other aspects like psychographic segmentation. The obtained results were interesting because it is possible to see it clearly that the cinema festivals were the target of young university students. Nevertheless, it is necessary to notice that the group of young students correspond to the same group (Moviegoers). |
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