Campaña de posicionamiento para festivales de cine. Caso: FICQ

This researched was developed under the objective of determinate efficient advertising tactics which helps to persuade university students in order to go to a cinema festival. In order to accomplish this objective diversity of reach tools were used such as: pools, interviews and observation guides....

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Bibliographic Details
Main Author: Del Hierro Cadena, Ana Lucía (author)
Format: bachelorThesis
Language:spa
Published: 2018
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Online Access:http://dspace.udla.edu.ec/handle/33000/9969
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