Plan de negocios para la creación de una empresa que ofrezca el servicio de movilidad sostenible de pasajeros en el Distrito Metropolitano de Quito, mediante el desarrollo y comercialización de una plataforma digital especializada
The poor management of the service provided by the different means of the public transport system for people in the city of Quito has shown that mobility in the urban core is insufficient and does not record the need for safe transportation options. efficient and controlled. Taking into account the...
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | bachelorThesis |
| Iaith: | spa |
| Cyhoeddwyd: |
2020
|
| Pynciau: | |
| Mynediad Ar-lein: | http://dspace.udla.edu.ec/handle/33000/12715 |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Ychwanegu Tag | Crynodeb: | The poor management of the service provided by the different means of the public transport system for people in the city of Quito has shown that mobility in the urban core is insufficient and does not record the need for safe transportation options. efficient and controlled. Taking into account the city of Quito for many years ago, we have had a growing demography and this has encouraged urban displacement, the mobility situation in the city increased and worsened. This is how the idea of the creation of the COMPROMISO UIO company was born, which offers sustainable mobility services, through a virtual platform, which allows owners of transport units to: optimize resources and improve current business management; through control, monitoring and personalized advice by a qualified team to provide optimal solutions to the deficiencies included; as well as to the users who can be informed immediately about the routes, the times and the relevant information that can improve the experience of the same when mobilizing. COMPROMISO UIO presents an innovative idea, a proposal that seeks to improve the transportation service of people and counter the current mobility problem in the city of Quito through marketing strategies that position themselves in the market as a leading company in providing sustainable mobility services , supporting a high market share and lasting over time. Finally, the business plan will be carried out through a projected initial investment of dollar 76,300.00, which will be financed: 60 by the company's shareholders and the remaining 40 percent by financing from the Coop. JEP, with an effective annual rate of 0.84 percent for a 60-month term. |
|---|