Guía para el uso de Marketing Experiencial, Publicidad Sensorial, y Publicidad Emocional en la Industria del Motociclismo caso Ducati
This document was made to understand the Experiential Marketing, using the emotional advertising and sensorial to create an implementation guide in motorcycling world, using the Ducati brand as a case of study, and which serve as a reference for students and professionals of marketing and advertisin...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/3837 |
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