Atributos de la empresa como elementos diferenciadores de la imagen corporativa. Caso: Tigre Ecuador S.A.

The development of this research has as main objective the creation of a communication plan, whose main objective is oriented to the proposed communication strategies seeking to publicize the attributes of the company Tigre Ecuador S.A. as differentiators corporate image. To this end, it is essentia...

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Autor principal: Cordero Loyola, Ana Elizabeth (author)
Format: bachelorThesis
Idioma:spa
Publicat: 2016
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Accés en línia:http://dspace.udla.edu.ec/handle/33000/6373
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