Plan de negocio para la creación de una empresa de transporte terrestre turístico transfronterizo de Colombia – Ecuador
The business plan explains the creation of touristic land transportation enterprise to the Ecuador and Colombia boarder, with presence in Tulcan, Quito and Ipiales. The company offers touristic routes through a private and exclusive service, so the sales are made by signed contracts with a defined p...
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| Hovedforfatter: | |
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2016
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| Fag: | |
| Online adgang: | http://dspace.udla.edu.ec/handle/33000/5924 |
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Tilføj Tag | Summary: | The business plan explains the creation of touristic land transportation enterprise to the Ecuador and Colombia boarder, with presence in Tulcan, Quito and Ipiales. The company offers touristic routes through a private and exclusive service, so the sales are made by signed contracts with a defined people group. The target market of this business plan is the population, who its socio- economic status is lower middle, middle, and upper middle class, which are also interested in traveling in a rented van with a designed driver. The opportunity was identified, because in Tulcan any company offers a similar service, so Chasqui Tour Cía. Ltda. would be the pioneer at the marketplace. |
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