Comunicación corporativa del club deportivo universidad técnica de Cotopaxi para mejorar la relación y vínculos con sus públicos de interés

Among the main characteristic of the strategic communication stand out to admit to the planned actions as an appropriate way of management of perceptions for, in a conscious way, to interact with its public of interest and sectors of influence, therefore that all communication efforts are integrated...

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Bibliographic Details
Main Author: Naranjo Huera, Vilma Lucia (author)
Format: masterThesis
Language:spa
Published: 2014
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/3093
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