Plan de negocios para la creación de una empresa dedicada a la elaboración y comercialización de un aceite cosmético orgánico a base del fruto chontaduro, en la ciudad de Quito
The beauty of the woman is highlighted by the health of her skin. So, the use of natural cosmetics that preponderate and prolong the healthy appearance of it and provide essential nutrients for skin care, it has become an untapped trend on an industrial scale but with great opportunities within the...
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| Hlavní autor: | |
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| Médium: | bachelorThesis |
| Jazyk: | spa |
| Vydáno: |
2017
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| Témata: | |
| On-line přístup: | http://dspace.udla.edu.ec/handle/33000/7768 |
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Přidat tag | Shrnutí: | The beauty of the woman is highlighted by the health of her skin. So, the use of natural cosmetics that preponderate and prolong the healthy appearance of it and provide essential nutrients for skin care, it has become an untapped trend on an industrial scale but with great opportunities within the cosmetic sector about the external environment and industry. Thus, based on the preferences this business plan aims to create a company dedicated to the elaboration and commercialization of an organic cosmetic oil based on the Amazonian fruit chontaduro. As a result of customer analysis based on surveys and expert interviews, certain valued attributes are identified at the time of acquiring a natural cosmetic product. In this way, the marketing mix adjusted all the desires exposed in that analysis. Thus, it determines a fully organic product, a price of $ $8, distributed by means of retailers and under strategies of direct promotion that fits the philosophy and preferences of 6 275 users of Quito who like this new product and look for the nutrients of plants and seeds present in a body cosmetic to lengthen their youth, beauty and charm. The proposal of philosophy and organizational structure is based on a company constituted as limited company, which will consist of 6 employees and two majority shareholders. The amount of the required investment is $ $48,530.57 dollars, destined to the acquisition of properties, plants and equipment necessary for the operation. This investment amount will be distributed by 25% for bank financing at an annual rate of 18% for 5 years and the remaining 75% will be equity capital. In conclusion, it is determined that the project is viable considering the financial results obtained which reflect a VAN of $12,579.27 and a TIR of 29.54%. This, in effect, translates to the economic feasibility and favorable development of the project with five-year projection. |
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