Campaña de posicionamiento de marketing verde en la industria óptica nacional. Caso: inti eyewear
The following thesis project is developed in an advertising campaign in order to promote the consumption of environmentally friendly optical products that the Inti Eyewear brand is offering, applied in the Metropolitan District of Quito in 2020. The interest in the development of this topic develops...
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| Hovedforfatter: | |
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2020
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| Fag: | |
| Online adgang: | http://dspace.udla.edu.ec/handle/33000/12990 |
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Tilføj Tag | Summary: | The following thesis project is developed in an advertising campaign in order to promote the consumption of environmentally friendly optical products that the Inti Eyewear brand is offering, applied in the Metropolitan District of Quito in 2020. The interest in the development of this topic develops from the environmental impact that plastic has generated worldwide. The optical industry mostly manufactures glasses and eyeglasses using plastic as its main material but doesn’t communicate this. This has generated that the consumers have a preference to get this type of products without having knowledge of new alternatives. The development of the work is divided into 5 chapters that are: introduction; bibliographic compilation and the current state of the optical industry; field research; campaign execution; conclusions and recommendations on the degree work. |
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