Campaña de posicionamiento de marketing verde en la industria óptica nacional. Caso: inti eyewear

The following thesis project is developed in an advertising campaign in order to promote the consumption of environmentally friendly optical products that the Inti Eyewear brand is offering, applied in the Metropolitan District of Quito in 2020. The interest in the development of this topic develops...

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Bibliographic Details
Main Author: León Torres, Paola María (author)
Format: bachelorThesis
Language:spa
Published: 2020
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/12990
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