Proyecto de fidelización de clientes para el canal institucional de leche Inc. De consumo masivo en la ciudad de Quito bajo en estándar de las buenas prácticas del PMI

The growth of the gastronomic offer in the city of Quito is a reference to be able to create a commercial and marketing strategy for the loyalty of current clients and the incorporation of others to the institutional channel of the company in said city. There are several competitors in the market in...

Full description

Saved in:
Bibliographic Details
Main Author: Bixby Anda, Juan Felipe (author)
Format: masterThesis
Language:spa
Published: 2019
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/11030
Tags: Add Tag
No Tags, Be the first to tag this record!