Gestión de la comunicación del museo de la ciudad de Riobamba, dirigida a fortalecer su identidad, imagen y cultura

The project brings together the collection, analysis and development of a strategic communications plan for the Riobamba City Hall Museum. The Museum is aligned to the Department of Arts and Culture of the Riobamba City Hall, and its mission is supported by the development of arts, cultural, educati...

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Bibliographic Details
Main Author: Machado Ortiz, Diego Mauricio (author)
Format: masterThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/4373
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