Plan de comunicación de gestión en crisis para Petrotech Group
The present study on the company PETROTECH GROUP analyzes the significance and impact of crises on business performance. For this the communication, reputational and strategic management components will be studied, as well as their roles in critical situations. The importance of determining the type...
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| Autore principale: | |
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| Natura: | masterThesis |
| Lingua: | spa |
| Pubblicazione: |
2013
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| Soggetti: | |
| Accesso online: | http://dspace.udla.edu.ec/handle/33000/3080 |
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