Plan de negocio para la creación de una empresa PSP (Proveedor de Servicios de Pago) de tarjetas de crédito VISA en la ciudad de Quito
This business plan aims to demonstrate the feasibility of the creation of a PSP (payment service provider) of credit cards Visa in the city of Quito. The increasing use of methods of payment other than cash and increasing the use of credit cards in the country, have leveraged this study. Currently,...
Gorde:
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| Formatua: | bachelorThesis |
| Hizkuntza: | spa |
| Argitaratua: |
2016
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| Gaiak: | |
| Sarrera elektronikoa: | http://dspace.udla.edu.ec/handle/33000/5845 |
| Etiketak: |
Etiketa erantsi
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Etiketa erantsi | Gaia: | This business plan aims to demonstrate the feasibility of the creation of a PSP (payment service provider) of credit cards Visa in the city of Quito. The increasing use of methods of payment other than cash and increasing the use of credit cards in the country, have leveraged this study. Currently, financial institutions perform the affiliation of establishments for the acceptance of credit cards in their sales focus to certain segments and profile of customers. There are no third companies that engage in this activity, FastPay S.A. will become sponsors of micro-enterprises located in specific geographical areas of the city of Quito, which come as growth opportunity transactions with credit cards. Using market research carried out has been able to determine the great acceptance that have small businesses to work with a company that sponsor them to financial institutions for the use of credit cards in their operations. The approach and differentiation strategy that arises in the present work, will allow entering this market with competitive advantages. The financial study failed to verify that the business plan is viable supported by financial indices and the evaluation of the project |
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