Plan de negocio para la producción y comercialización de un bioestimulante agrícola a base de micorrizas nativas en la provincia del Carchi
The objective of this business plan is to determine the feasibility of the project focused on the production and commercialization of a bio-stimulant based on native mycorrizhas in the province of Carchi, as a contribution for the management and recovery of soils. This business idea was created to o...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado em: |
2019
|
| Assuntos: | |
| Acesso em linha: | http://dspace.udla.edu.ec/handle/33000/10639 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
Adicionar Tag | Resumo: | The objective of this business plan is to determine the feasibility of the project focused on the production and commercialization of a bio-stimulant based on native mycorrizhas in the province of Carchi, as a contribution for the management and recovery of soils. This business idea was created to offer a product that ensures food safety and a sustainable life for the people of Carchi, through the production of healthier, cheaper and more abundant harvests. For this, a completely organic product was created named TERRA VITA, which is a bio-stimulant that will be marketed in one of the provinces with the highest agricultural production of Ecuador. According to the analysis carried out, which includes an analysis of the external and the client environment, it was determined that in the last years there has been an increasing trend towards the consumption of healthy products, as well as a high interest and acceptance by the small farmers of Carchi for this type of product that help them have a greater productivity, without affecting the client health due to the irrational use of chemical inputs in the production. The product will be marketed with an affordable price to farmers through a shop of the company, located in the north of the capital of the province. The company will be promoted through radio spots, agricultural fairs, billboards, and thus it will reach the final consumer. Finally, after the financial assessment of the project, its feasibility was determined, resulting a profitable and sustainable project in time; thereby it is considered recommendable to make the needed inversion on this business. |
|---|