Ser youtuber en Ecuador: alcances sociales y económicos

This proyect is an investigation about the social and economic achievements of youtubers in Ecuador. The main objective focuses on showing the dynamics and problems that are youtuber in the country, in relation to other countries of the world. For this, it was important to interview youtubers with different numbers of followers of the country to know what their reality is. In addition, interviews were conducted with experts to find out the reason people who make videos for an internet platform come to be considered as great influencers. Likewise, through at discover for investigation was the brands from the country hire youtubers, for this, the people is opinion whose relevant who work advertising agencies was relevant to know why they are hired. As a result of this investigation it was determined that in the country being a YouTuber is not considered a business yet, mainly because of the low paid of the advertising companies, compared to other countries around the world. In spite of this, the ecuadorian youtubers have extra economic income such as sponsoring brands or attending events.

• Glavni avtor: León Ron, Jessica Magaly (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2018
• Teme: ENTREVISTA-PERIODISMO; ARTÍCULOS PERIODÍSTICOS; YOTUBER; PROBLEMAS SOCIALES
• Online dostop: http://dspace.udla.edu.ec/handle/33000/9097