Campaña para posicionar Alpina como empresa preocupada por la responsabilidad social en la comunidad de Machachi

The aim of this study is to publicize the activities carried out by the brand Alpina, as part of their responsibility to societal stewardship towards the environment and culture, focusing on the community of Machachi. This study is currently relevant because the poor perception the public has toward...

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Bibliographic Details
Main Author: Domínguez Barba, Carolina de los Ángeles (author)
Format: bachelorThesis
Language:spa
Published: 2020
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/12989
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