Diseño de un producto turístico en la parroquia de San Miguel de Urcuquí, provincia de Imbabura

The main objective of this degree project is to design a tourism product in the parish of San Miguel de Urcuquí. Province of Imbabura, using a mixed methodology with a quantitative and qualitative approach, for which the methods used were opinion, interviews, profile matrix and logical framework. The project details the analysis of the investigation of the different data collected by means of reports and information update, the proposal is visualized with two years of useful life in the planning, the articulation of the actors for the creation of the product is improved; tourism resources will comply with the approaches required by law to consolidate and prioritize the satisfaction of the needs of visitors. The profile report of the tourist established the market segments to which the product is directed, domestic and foreign tourists arrive at the parish, having as main attraction, the history found in the attractions such as haciendas, waterfalls, park and church and its different cultural manifestations, which are promoted within the parish; The association with local and external actors implements quality improvement standards in the services offered in each of the resources. To conclude the stage of proposal, planning and implementation of the product, the prioritization of the articulation of actors, survey and updating of the cadastre information, creation of a management model for the joint work of the project and community training were taken into account.

• 1. Verfasser: Bracero Andrango, Etna Samantha (author)
• Format: bachelorThesis
• Sprache: spa
• Veröffentlicht: 2019
• Schlagworte: INDUSTRIA TURÍSTICA; PRODUCTOS TURÍSTICOS; TURISMO COMUNITARIO; IMBABURA-ECUADOR
• Online Zugang: http://dspace.udla.edu.ec/handle/33000/10504