Plan de negocio para la creación de una empresa dedicada a la producción y comercialización de carbón activado, para la floricultura de la provincia de Pichincha

The current business plan has the general objective of creating a company that produces and markets activated carbon for the province of Pichincha from Ecuadorian raw material such as coconut shell and African palm waste, being 100 percent organic, the The name of the company is Bio-CA will be established as a limited company with a vision for the future to be able to acquire shareholders. Activated carbon for floricultural use offers greater benefits since it is compost, fertilizer and soil improver. It belongs to the industry of wholesale sales of other agricultural raw materials. Which has grown in recent years. The agricultural and livestock activity is one of the sectors of the economy that historically has a favorable trade balance. The market research carried out presents two stages of both qualitative and quantitative research referring to conducting interviews with experts, focus groups, surveys, yielding positive results, an acceptance of the product was evidenced. It is determined that the market opportunity is approximately 590 companies located in the province of Pichincha. The general marketing strategy to be used is price and product differentiation, since it is a new product for floriculture with an important competitive advantage. The objective is to provide different qualities to the product that are meaningful and that satisfy the needs of consumers and that is perceived as an innovative product. The cycle of operations has three phases, selection of raw material through suppliers, production and marketing, culminating with storage and subsequent distribution. Based on the financial analysis, a financial evaluation with a five-year projection was carried out, according to the calculated indices it was determined that the project is operationally and economically feasible, this because the NPV is 52,705 dollars higher than 0 dollars, a IRR value of 40.41 percent, higher than the WACC discount rate of 18.8 percent and a profitability index of 1.77 dollars for every one dollar of investment made in the project.

• Autore principale: Puente Vallejo, Carlos Andres (author)
• Natura: bachelorThesis
• Lingua: spa
• Pubblicazione: 2020
• Soggetti: PLANEACIÓN EMPRESARIAL; EMPRESAS, INDUSTRIAS Y SERVICIOS; MERCADOTECNIA; INDUSTRIA AGROPECUARIA; FLORICULTURA; CARBÓN; QUITO-ECUADOR
• Accesso online: http://dspace.udla.edu.ec/handle/33000/12946