Propuesta de un plan de comunicación Integral de Marketing para la Promoción y Comercialización de Artesanías Ecuatorianas
Handicrafts are produced through manual labor, in certain instances using simple machines. Nowadays, the amount of people engaged in handicrafts has decreased tremendously and it is only maintained as an inherited tradition. One example of this is the “Unión Artesanal de Masapán de Calderón”. This U...
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2009
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| Fag: | |
| Online adgang: | http://dspace.udla.edu.ec/handle/33000/3524 |
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Tilføj Tag | Summary: | Handicrafts are produced through manual labor, in certain instances using simple machines. Nowadays, the amount of people engaged in handicrafts has decreased tremendously and it is only maintained as an inherited tradition. One example of this is the “Unión Artesanal de Masapán de Calderón”. This Union initially started with 50 members but currently there are only 20 left. The idea of the masapán figurines was born from the popular bread dolls, which are produced for the Day of the Dead holiday, on November 2nd. As time went by, Margarita Reza and a foreign came up with the masapán figurines (non-edible). These figurines are decorated with vivid colors, variety of designs and techniques... |
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