Propuesta de un plan de comunicación Integral de Marketing para la Promoción y Comercialización de Artesanías Ecuatorianas
Handicrafts are produced through manual labor, in certain instances using simple machines. Nowadays, the amount of people engaged in handicrafts has decreased tremendously and it is only maintained as an inherited tradition. One example of this is the “Unión Artesanal de Masapán de Calderón”. This U...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/3524 |
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