Plan de negocios para la creación de una empresa dedicada a la elaboración y comercialización de waffles en Calderón
Waffleto, a business idea dedicated to product and server waffles and fruits, in a cone shape in Calderón, located in the north of Quito. The project is conceived from the idea of innovating an already established product in the market, in a new shape and with predetermined toppings. The proposed ca...
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| Format: | bachelorThesis |
| Langue: | spa |
| Publié: |
2018
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| Accès en ligne: | http://dspace.udla.edu.ec/handle/33000/10157 |
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Ajouter un tag | Résumé: | Waffleto, a business idea dedicated to product and server waffles and fruits, in a cone shape in Calderón, located in the north of Quito. The project is conceived from the idea of innovating an already established product in the market, in a new shape and with predetermined toppings. The proposed cafeteria will offer cone shaped waffles, and the buyer will choose three fruits, one ice cream flavor and toppings from a selection of choices available. The target population is people between 18 and 33 years old. Based on this idea, an analysis of the external factors was made to determine It is effects on the business development. Using five forces of Porter and PEST. The study indicated that within the industry there are more opportunities than threats. Additionally, a qualitative and quantitative research was made with a sample of people who live in Calderón. The study aimed to find their consumption tendencies and preferences. With respect to the qualitative analysis, formal interviews were made with people who have vast experience in similar businesses and target groups. For the quantitative analysis, online surveys were made to a random group of people residing in Calderón. Furthermore, a marketing plan was created, where the target market was established. Similarly, an added value proposal and efficient marketing strategies will fulfill the objective of offering an innovative product from other business with a similar model. The company philosophy was determined as well as its organizational structure. Mission and vision of Waffleto, and its short and long-term strategies have been outlined. Finally, a financial plan has been developed with a five-year projection, including sales, costs, investments, financial statements, amongst others. This concludes the profitability and feasibility of this project. |
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