Plan de negocios para la creación de una empresa de producción y comercialización de frutas deshidratadas como snacks en la ciudad de Quito
The following business plan let the reader find information about how to establish a company that produce and sell snacks made from dried fruits in Quito – Ecuador. First it analyzes the structure and development of the food and beverage industry in Ecuador, which has grown by an average of 5.4% ann...
-д хадгалсан:
| Үндсэн зохиолч: | |
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| Формат: | bachelorThesis |
| Хэл сонгох: | spa |
| Хэвлэсэн: |
2013
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| Нөхцлүүд: | |
| Онлайн хандалт: | http://dspace.udla.edu.ec/handle/33000/1546 |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Шошго нэмэх | Тойм: | The following business plan let the reader find information about how to establish a company that produce and sell snacks made from dried fruits in Quito – Ecuador. First it analyzes the structure and development of the food and beverage industry in Ecuador, which has grown by an average of 5.4% annually. The study of the economic, regulatory and social factors is important to delineate strategies for the business, which are based on product differentiation in taste, quantity and quality. Market research shows the acceptance for the new snack by the target market with 86% of the total interviews. The company will produce 4 flavors of dried fruit, pineapple, mango, apple and frutimix in 75 grams packing a retail price of USD 1.30. The production plan objectives are based on the efficient management of the supply chain in order to reduce costs and provide the customer a quality product at affordable price. Marketing strategies base their efforts on brand loyalty and positioning by implementing more benefits than the competition, for equal value. The company will have a management team headed by a general manager, sales and marketing manager and an operations manager to boot. Technical advice will be provided by a law firm, an accountant and tax advisor. The financial reports show an opportunity for the investors, the three scenarios presented with and without financing, displays positive net present value and an internal rate of return that is greater than the opportunity cost. In conclusion, the business idea is viable and profitable for the shareholders and the investment recovery is given within a period of 2.13 years. |
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