Plan de negocios para la implantación de una compañía de seguridad infantil
Industry “Other Services” in which we are located has presented a growing trend and provides a large share of GDP, which makes it an attractive investment industry. Urban culture has undergone major changes during the last years, transforming the lives of families. Today father and mother have decid...
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2013
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| Accés en línia: | http://dspace.udla.edu.ec/handle/33000/1539 |
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Afegir etiqueta | Sumari: | Industry “Other Services” in which we are located has presented a growing trend and provides a large share of GDP, which makes it an attractive investment industry. Urban culture has undergone major changes during the last years, transforming the lives of families. Today father and mother have decided to form an important part of the household economy, which is why the care of the children has been delegated to third parties. This has generated a business opportunity for Bebé Seguro by offering this service to an unsatisfied market. Providing security to their children and therefore parent’s peace of mind. This will be done through the monitoring of the children in the home, giving parents access to a webpage where they can monitor their children from anywhere with internet access. Thanks to the analysis made throughout our project, we know that we will be pioneers offering this service. As we are a new service in a market unexploited we do not have direct competition. Our indirect competitions are security companies already established in the city of Quito. According to our market research, our potential customers want to buy our service; they are willing to pay a monthly fee for access to the website and finally are attracted by our complementary products. We also confirm the viability of the business, thanks to the measurement of various variables such as financial indices, the net present value and internal rate of return, which yielded positive values and attractive for investment. |
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