Importación y comercialización de joyas de plata desde el Perú

Silver jewelry are accessories used primarily by women, men, adults, teenagers. The intention of this business plan is to project the idea of initiating the sale of silver jewelry, but not as a simple jewelry, but a creation in Ecuador of a culture in the use and wear of jewels, which goes beyond sh...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Carrillo Dávila, Lorena Patricia (author)
Format: masterThesis
Sprache:spa
Veröffentlicht: 2013
Schlagworte:
Online Zugang:http://dspace.udla.edu.ec/handle/33000/9311
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Beschreibung
Zusammenfassung:Silver jewelry are accessories used primarily by women, men, adults, teenagers. The intention of this business plan is to project the idea of initiating the sale of silver jewelry, but not as a simple jewelry, but a creation in Ecuador of a culture in the use and wear of jewels, which goes beyond showing an accessory, as to being identified with a unique and exclusive piece, which represents the desire of its buyer. Peruvian silver and their jewelry are worldwide known for their quality and design. To import jewelry from Peru and sell them to a segment which wants to exhibit jewels as a reflection of her/his personality or to gift it to a loved one, is why EthnicA is meant for. Being a channel for a jewel, a piece of art, to reach to the hands of her or his owner and that can be exhibited, knowing is something unique and exclusive, is our reason to develop this project.