Estrategias de comunicación de la cultura e identidad corporativa de la constructora Andrade Rodas para que sus públicos reconozcan sus atributos

Since ancient times, communication has been a fundamental and essential part of the human being. At the beginning of the 20th century, various theorists and experts in different areas focused on studying communication in a formal way. Thus, the School of Palo Alto and the Theory of Human Communicati...

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Bibliographic Details
Main Author: Andrade Reyes, Cristina Valeria (author)
Format: bachelorThesis
Language:spa
Published: 2018
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/8953
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