Plan de negocios para estructuración de procesos, ampliación de cartera de productos e introducción de servicios complementarios para ferretería América

Nationally, over the past 10 years, the growth, in the construction sector is undeniable, now representing 10.57%2 of GDP, making it one of the main drivers of the economy. This sustained growth provides a window of opportunity for companies related to the industry, making the trade in building materials one of the main beneficiaries.Ferretería América is a company located in Latacunga, dedicated to the marketing of materials for construction, looking to have a greater market share through the differentiation in its services, the efficiency of its processes and the implementation of a marketing plan that allows it to reach more customers. The business opportunity lies in little structuring of competing companies, in offer services to the market that differentiate the business and remain competitive in price. Ferretería América sells its products through two distribution channels: direct sales through its business premises located in Latacunga, and through outside vendors serving its wholesale customers and distributors in different cities of Ecuador. Ferretería America’s competitive advantage is the customer approach by offering a pre-sale service with customized attention from cosmetology experts and customer relationship management strategies as post-sale service. The initial investment for the project is US $296.656, 74 dollars financed with 60% equity and 40% debt. The Net Present Value of the project in the expected scenario is US $907.35578,74 and the Internal Rate of Return reaches 67,57% with a discount rate of 17, 17%. The Project life has been estimated to be 5 years

• Hlavní autor: Angulo Alegría, Javier Neptalí (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2010
• Témata: MICROEMPRESA; ADMINISTRACIÓN; MERCADO; COMERCIALIZACIÓN
• On-line přístup: http://dspace.udla.edu.ec/handle/33000/1336