Manual para Publicistas en la Dirección y Producción de Fotografías Publicitarias
The objective of this paper is to contribute with a summary of the necessary aspects that will help to produce photographic images that will have more impact in the Ecuadorian market. This summary outcome is a “Handbook for advertisers focusing in the direction and production of advertising photogra...
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| Autor principal: | |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado em: |
2011
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| Assuntos: | |
| Acesso em linha: | http://dspace.udla.edu.ec/handle/33000/3583 |
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Adicionar Tag | Resumo: | The objective of this paper is to contribute with a summary of the necessary aspects that will help to produce photographic images that will have more impact in the Ecuadorian market. This summary outcome is a “Handbook for advertisers focusing in the direction and production of advertising photography.” The handbook is based on research and interviews made to several advertisers and producers in order to know the problems that local photographers face with their advertising photographs. The handbook details some technical tools and their application to obtain more efficient results in the images. It also explains some procedures in pre-production, and parameters to be applied on a photography productions. It contains some suggestions to help get better photo productions according to each case. |
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