Diseño de un plan estratégico de comunicación interna para el fortalecimiento y mejora de sentido de pertenencia y cultura organizacional de la Universidad de las Américas

To call forth an internal communication strategy plan, to strengthen and improve the sense of belonging, as well as organizational culture of the University. Through the implementation of communication tools and processes, which are analyzed in the program “Dirección de Comunicación” (Communication...

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Bibliographic Details
Main Author: Salazar Carrasco, Carolina del Rocío (author)
Format: masterThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/2790
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