Plan de negocios para la creación de una empresa dedicada a la producción y comercialización de chips de papa con cáscara y semillas de chía, en la ciudad de Quito
The business plan is focused on developing an agroindustry product derived from the potato, to prepare it together with chía, in order to innovate in the food supply that exists in supermarkets. Of this combination between potato and chía have a high nutritional contribution, especially in the contr...
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| Autor principal: | |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado em: |
2019
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| Assuntos: | |
| Acesso em linha: | http://dspace.udla.edu.ec/handle/33000/11539 |
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Adicionar Tag | Resumo: | The business plan is focused on developing an agroindustry product derived from the potato, to prepare it together with chía, in order to innovate in the food supply that exists in supermarkets. Of this combination between potato and chía have a high nutritional contribution, especially in the contribution of energy in the daily diet. The product will be elaborated using the productive capacity of the agro of the central mountain range, which is the place where the suppliers of the main ingredients will be looked for. The brand selected for the product is ChíaChips that describes in a single word the origin of the food, its logo uses colors referring to nature such as green and coffee to represent Ecuadorian agriculture. The installed capacity of the company starts with 50 percent of of the capacity and increases up to 72 percent of in year 5, as far as the capture of the target market is located in the range between 0.26 percent of and 0.37 percent of , being the channel of distribution through supermarkets the main point of sale of ChíaChips. In the financial component, the initial investment reaches a value of 77,117 dollars, which is financed by shareholders' equity with a contribution of 53,982 and a request for a bank loan of 23,135 dollars. As for the recovery of the initial investment, it happens in year 4 and the internal rate of return has a value of 25.33 percent of , which is higher than the opportunity cost measured by the discount rate of 15.30 percent of. |
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