Guía para la Aplicación de Marketing Experiencial, Publicidad Emocional y Odotipos para Generar la Experiencia de Marca en la Industria del Transporte Aéreo – Caso Lan Ecuador
This thesis work was conducted with the aim of raising awareness of the different tools of marketing and advertising, in this case has been chosen the Odotipos as part of the experiential and emotional advertising, for this was carried out a help guide for the development of an advertising campaign...
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| Autor principal: | |
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2012
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| Matèries: | |
| Accés en línia: | http://dspace.udla.edu.ec/handle/33000/3617 |
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