Plan de negocios para la elaboración de anillos y brazaletes de oro y su exportación para el mercado de Estados Unidos de América
The next business plan is to determine the viability of exportation rings and bracelets to the USA market, satisfying jewelry demand and developing a differentiated product in design and figure. In the first place, it was realized an external analysis and industry analysis to determine the high purc...
Bewaard in:
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| Formaat: | bachelorThesis |
| Taal: | spa |
| Gepubliceerd in: |
2018
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| Onderwerpen: | |
| Online toegang: | http://dspace.udla.edu.ec/handle/33000/8725 |
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Voeg label toe | Samenvatting: | The next business plan is to determine the viability of exportation rings and bracelets to the USA market, satisfying jewelry demand and developing a differentiated product in design and figure. In the first place, it was realized an external analysis and industry analysis to determine the high purchasing power of the market, the industry growth, the consumption tendencies and the mining production on the country. Moreover, it was determinate preferences, reasons, frequencies and place to buy the product to the segment market located in Miami city. The target market was obtained across quantitative and qualitative investigation, it was proceeded to realize marketing strategy and determine different strategies for every facto of marketing mix. To sum up, it was developed a financial evaluation, it was obtained an initial capital to start the company that be 53.791,50 which goes to be a 60% proper and 40% debt and it goes away to recover the third year. |
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